You know the method. Now build the business behind it.

Sometimes, you don’t need another extension method class. You need the why and how behind making extensions a profitable part of your salon business.

You know how to install the hair—but how do you confidently sell the service, price it correctly, attract the right clients, and create a system that works for your salon?

Dimitra Louro gets it because she lives it. With more than 25 years of experience as a stylist, she owns two salons and is the founder and CEO of Maliá The Extension Line. She understands what it takes to work behind the chair, lead a team, and run a business. She has built a system within her own salons, and she wants to help you do it, too.

This immersive business class connects your technical skills with practical strategies to build a stronger, more profitable extension business.

What We’ll Cover + More:

• Consultations: Guide the conversation, communicate value, and help clients feel confident in their investment.
• Pricing: Build pricing around your time, costs, and profit.
• Getting Started: Establish a clear foundation for your extension business.
• Service Structure: Create a system for your offerings, appointments, and maintenance services.
• Client Acquisition: Attract the right clients and turn interest into bookings.

For salon owners and stylists ready to connect what they know behind the chair with what they need to grow their business.