Why Maliá
STYLIST FIRST,
THEN CEO
Meet MALIÁ CEO-Dimitra LouRo
Maliá started behind the chair, created by a stylist who was done with overpriced products and overcomplicated methods. Our methods are fast, our installs are seamless, and our products are made for the everyday stylist. No tension. No fluff. Just 15-minute per row installs built by a stylist who gets it.
Our Shop
Shop the Method. Change the Game.
MALIÁ offers four innovative extension methods — each designed by a working stylist to solve real behind-the-chair problems with speed, comfort, and seamless results.
Real Stylists
óMORFI MALá
Omorfi .noun [Ohm-or-fi] Greek word meaning beautiful hair
In Greek, ómorfi maliá means “beautiful hair.” But at Maliá, beauty isn't about perfection, it's about power. It's the moment your client sees herself and says “that's me.” It's the flip-down gasp, the mirror smile, the feeling that lingers longer than the curls.
Simplicity
Built by a working stylist who gets it.
Confidence
Less stress. More beauty. Fast, intuitive installs
Built to Respect
A supported stylist creates empowered clients.
Confidence
Less stress. More beauty. Fast, intuitive installs
Become a Pro
BECOME A MALIÁ STYLIST
GAIN KNOWLEDGE & CONFIDENCE
Become a master extensions specialist with our Maliá Extension Certification
View Certifications
CREATE PRO ACCOUNT
Any licensed cosmetologist can purchase Maliá Extensions. Simply register to gain access to our method and high quality hair.
Get StartedTestimonials
What Pros Are Saying
This hair color is the perfect platinum. The hair quality is phenomenal. I am absolutely luving this company. I can't wait to try them on my own hair@
Rebecca S.
Verified Stylist
The color is unlike any other brand. No brass-no yellow-perfect i blond. My client is transitioning to silver with her hair color. We have tried 3 other extension companies and this color is hands down THE BEST we have found.
Brenda J.
Verified Stylist
All the dimension! Loved this butterfly weft! The perfect balance of warmth and dimension is so beautiful! The root smudge is so soft and a beautiful blend!
Melissa M.
Verified Stylist
Loved the color, the packaging is great and it comes so quick! My summer client who lives most of the year in palm beach and has had many different methods of extensions, loved these!
Amy S.
Verified Stylist
FAQ's
FREQUENTLY ASKED QUESTIONS
What is Maliá Extensions?
Maliá is a professional extension brand built by stylists, for stylists. We specialize in fast, ergonomic methods like the Butterfly Method that prioritize your time, comfort, and client results, without the BS. Founded by working stylist Dimitra Louro, we're here to support the realness of what you actually need behind the chair.
What makes Maliá different from other extension brands?
We're not just selling hair. We're solving real problems stylists face every day:
- 15-minute installs (yes, really)
- Hand-safe application (no more wrist pain or fatigue)
- Stylist-first education (clear, no-gatekeeping training)
- Real customer service (built by a stylist who gets it)
- Seamless, luxurious results clients can wear up or down
We don't overpromise. We overdeliver.
Who is Maliá for?
Any stylist ready to work smarter, not harder:
- Stylists with hand injuries or time constraints
- New extension artists looking for simple, proven methods
- Experienced pros who want to add volume or bridal services fast
- Anyone tired of complicated installs, shady suppliers, or inaccessible pricing
If you're looking for speed, comfort, and confidence, you're in the right place.
What methods does Maliá offer?
We specialize in five game-changing options:
- Butterfly Method: Our signature beaded row technique. Fast, flat, seamless.
- Flutterlux: Luxe hand-tied wefts for natural movement and volume.
- Genius Weft: Thin, flexible wefts designed for ultimate customization.
- Freestyle Tape Wefts: Quick application with seamless, natural results.
- K-Tips: Individual strand extensions for precision and versatility.
Each method is designed to be fast, ergonomic, and easy to maintain for your clients.
Do I need to be certified to buy Maliá hair?
Certification is required for our Butterfly & Flutter Luxe Methods. Our other methods only require a verified pro account, since we sell only to pro stylists.